People should be able to easily distinguish you from the next guy. Your branding for your business should have a continuity of flow to it. Look at the major players – Apple, Nike, McDonald’s – when I said their names, immediately you pictured their logos.
That is what we all strive for, yet many companies get sidetracked. We here at Damonaz Design, see it daily. Companies that have multiple ideas of how their business should be portrayed through advertising, web design, mailers, and more and what it does is lead to lack of clarity and confusion.
The Importance of Focus.
One company. One logo. One mission. Unity. Immediate recognizability.
Studies say that you have 20 seconds to make a first impression. It won’t matter how fantastic your company is if the initial vision doesn’t get the clients attention.
Your marketing and branding should reflect who you are as a business. Make sure you are working with a designer who is modeling themselves after your brand (fonts, colors, design aspects, and style) not the other way around. The designers and writers you choose need to be chameleons, they need to have the talent and willingness to fall in line with and mimic your company standards seamlessly.
The fact is you are only as good as your presentation (your copywriting and your graphics). It is what people see.
If your branding isn’t feeling up to par, don’t panic. That’s why we’re here. To help you get everything on track and feel cohesive. Here at Damoanz Design we collectively have the talent to help you get your marketing focused and on track. From there we can boost your online presence and visibility allowing you the opportunity to get in front of more and more potential customers, taking you and your business to that next level.
Ready to talk? We would love to hear from you. 239-244-8350 or www.damonazdesign.com. Dz@damonazdesign.com.
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