Search Engine Marketing, Social Media Marketing & Websites

Is it safe to advertise with Facebook given recent events?

02 Apr
2018
facebook

The question becomes what steps since the data breach has Facebook taken to prevent platform abuse?

 

While apps run wild on Facebook asking you everything from Who you were in a past life to what you might look like at age 90 may have ulterior motives other than pure entertainment. That being to gain access to your account. How many of you really read the agreement and how many of you really just click right on through agreeing in order to get your results? – While Facebook holds the majority of the responsibility for protecting its user’s data, the individual needs to be responsible for paying attention and securing their own account.

 

According to Facebook they are now investigating all apps on our platform and conducting full audits of any apps with suspicious activity. If we find developers that misused personally identifiable information, they will be banned from Facebook. You can also edit the privacy and settings for your apps and games.
Protecting your privacy is at the heart of everything we do at Facebook. We need to do more to safeguard your privacy, so we’re taking action on potential past abuse and putting stronger protections in place to prevent future abuse of our platform.

 

  1. Notifying you if an app misused your data. Moving forward, if we remove an app for misusing data, we’ll tell everyone who used that app. We’re also building a way for you to see if your data might have been accessed through “thisisyourdigitallife,” the app that sent data to Cambridge Analytica and violated our platform policies.
  2. Making it easier to manage the apps you use. We already show you what apps your account is connected to and what data you’ve permitted those apps to use. Going forward, we’re making these choices easier to find and manage by showing you a tool at the top of your News Feed.
  3. Turning off access for unused apps. If you haven’t used an app within the last 3 months, we’ll remove the app’s access to your information.
  4. Restricting Facebook Login data. We’re changing the way login works to reduce the data that an app can request without app review. Apps can only request name, profile photo and email address. Requesting any other data will require our approval.

As we focus on implementing these changes, we’re pausing app approvals. We have a responsibility to protect your data and are committed to protecting your information and making our platform safer.

 

The answer is YES. It is safe to advertise and work with Faceook. Just be sure to check your settings and what apps you allow to access your account.

 

Luis Campos
author

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