Online Marketing Plans

These plans are all inclusive & designed to be a one-stop shop when it comes to full management and growth regarding:

• (SEO) Marketing = Natural Keyword Ranking & Traffic Growth. This is where we target for you to rank naturally and gain “non-paid” traffic to your site from all major search engines (i.e. Google, Bing, Yahoo).
• Social Media Marketing = Weekly Posting of content along with Monthly Boost/AD Campaign Management and Like/Follower Engagement Activities
• Pay Per Click Marketing = Google/Bing/Yahoo/Adroll/Outbrain Adwords Content Management includes creating of ads, retargeting, bid strategy, keyword performance and AD performance on text/image/content based ads. The utilization of this channel is recommended to focus on keywords that your site ordinarily does not rank well on and/or geo-targeting to specific targets and markets both on PCs & Mobile platforms.
• Reputation Monitoring = Contact us for a custom quote. Currently not part of our initial plans
• Other Online Marketing = Newsletter Creation & Marketing, Email Creation & Marketing, Landing Page Creation & Development and any other marketing activity will be billed by the hour for these tasks at an hourly rate of $95 an hour and billed in 0.25 hour increments.

**For further details per item, please hover your mouse over each row’s title and our “Tool Tip” will automatically display with further explanation of what that task/service will do for you. These are starter based plans and once a full discovery of what your needs are, we can adequately quote what “additional” cost will be on top of these prepackaged plans.

**Note on PPC: The actual PPC Management Fee is separate from the Online Marketing Plans above as the PPC platform is a complete system in itself to manage. If are not interested in running any Paid Text or Image based ads, then disregard this notice.  Your monthly total will be whatever plan you choose above.

However, if you do choose to run Digital based ads that are for Text, Image, Retargeting or Geo-Fencing/Focused, our “on-going” management fee is a percentage of your AD budget (However, there will be a one-time set up fee per Adwords platform).  For example, if you are going to set an budget of $500 to bid on keywords & run on Google Adwords and you are in the $749 monthly Inbound Marketing plan, the PPC/Ad management fee under that plan is 20% of the Adwords budget. So our PPC/Ad Management fee would be 20% multiplied by $500 = $100 per month (Your PPC Mgmt Fee) on top of the $749 all-inclusive Inbound Marketing Plan for everything else = $849 total management fee a month. Of course this can go higher depending on the amount of Adwords (i.e $1,000 spent x 20% = $200 PPC Fee and so on).

There is a $500 Set Up fee per Adwords account (i.e. Google, Bing, Yahoo) that will cover the labor on our end in opening up your account, writing up 3 creative based 3 ad groups that contain at least 1 Ad targeting a specific product or service you offer. It also includes 1 Retargeting/Remarketing Banner that we will set up to follow users as they visit competitor based sites. We also do the necessary keyword research, bidding & acceptance that obtains the necessary Quality Score for maximum impression exposure and low Cost Per Click to start. We set all ads with all necessary extensions and call to actions and set each ad group/ad specific to your target market. We set up Goal tracking (i.e. Phone Calls & Form Submissions and/or Purchase successes). We sync this to your Google Analytics as well.

If more ads are required and/or image based ads are desired along with specific parameters like Geo-Fencing, then this will be an additional set up fee billed by hour. We bill in 15 minute (0.25 increments) at $85 per hour. Geo-Fencing campaign cost set ups can vary (2-8 hours of additional time per platform) based on the various location targets or competitor based targets you wish to focus on (i.e. Radius around your bricks and mortar location(s) OR various competitor based locations to alert customers of your promotions, etc). Additional image based banners on average can take 30 minutes each to create. Additional Text based ads can take 10-20 minutes each to create and to get approved. If additional landing pages are required to set up for enhanced called to actions (i.e. intuitive web forms, etc), this on average can be an additional 30 minutes of time to set up design, functionality and embed into a site. If we know a head of time of that magnitude of the campaign you like to do, we can custom quote a more finite number if needed.

Digital AD Platforms We Use: Google Adwords, Bing Ads, Yahoo Gemini, Adroll, Outbrain, Perfect Audience, Facebook, Instagram, Snapchat and others to name a few

**If Digital AD & Geo Targeting Campaigns will be a strategy in your online marketing and you would like a more finite plan/budget, please let us know what your budget is.

**Note on Social Media Marketing: If you would like us to increase the already included weekly posts these pre-made plans already have, each additional post will be billed at 15 minute increments (0.25 hours). This includes the write up and usage of of our license-free stock photos.