What is Pay Per Click Marketing?
Pay Per Click (sometimes referred to as PPC) is a way of using search engine advertising to create clicks bringing people to your website, rather than “earning” those clicks organically.
I guarantee you have seen these links and likely used at least one yourself. They show up as sponsored often seen at the top of Google’s search results. That’s pay-per-click advertising. Every time someone clicks through one of those links, you pay for that click. The click fee is minimal and paid to the search engine.
Google rewards good performance. The better that your company’s ads do, the more people click, the lower your per click fee will drop. It is not created to reward the highest bidder or company who can afford the most.
Pay Per Click can help you generate new otherwise unattainable leads at a low cost.
Targeting the correct keywords for a PPC campaign is vital and Damonaz Design can help you do just that. Your entire PPC campaign is built around keywords. The most successful advertisers continually expand and redefine their PPC list.
Once created PPC campaigns still need to be managed. Ongoing regular account activity is one of the best predictors of success. Damonaz Design monitors and adjusts as needed, ensuring you the best outcome possible.