At this point in time, when more than half of all websites accessed and searches performed are done through mobile browsers, it should be clear that having a mobile-friendly and responsive website is important. However, with the recent announcement of Google back in February that their latest algorithm update would specifically target the mobile-readiness of all sites across the web, having a mobile-friendly website is no longer just important – it is absolutely essential.
While the most recent algorithm update follows in the footsteps of such massive changes as Panda and Penguin, updates that notoriously caused search engine rankings for small businesses to plummet worldwide, it’s important to remember that Google algorithm updates are never designed to hurt you. They are, however, designed to benefit consumers. And, because more and more consumers are visiting their favorite websites from their tablets and smart phones, this latest algorithm update was approached with just this fact in mind. Just think about it – why should a website that is not mobile-friendly remain at the top of search engines when more than half of the people accessing it will be unable to view it properly?
What this means for you is that if you are currently the owner of a website that is not mobile-friendly, you could see your site take a substantial hit in search rankings. This can be especially heartbreaking if you’ve already put a lot of time and money into your site’s SEO, only to discover to that it wasn’t enough and you haven’t targeted the right aspects of your site. However, the real question you should be asking yourself is whether or not it’s your site’s limited accessibility that is truly hurting you. If your site is not responsive and mobile-friendly, you could potentially be excluding more than half of your potential clients, and with or without Google’s most recent update, this could be very damaging to your business. So, while this update was created with the consumer in mind, it actually benefits businesses as well by forcing them to become more accessible to the very people they are trying to reach in the first place.
Fortunately, Google’s latest algorithm update does not have to mean the end of the world for your business’s website. In fact, it doesn’t even have to mean a complete website redesign. If you already love your current website then there is no reason that you have to change its appearance or aesthetics to adapt to the Google update. Any website that you currently have can easily be converted into a responsive and mobile-friendly site, and all of this can be done both efficiently and affordably. And, because converting your site to a mobile-friendly version is both beneficial to your business and much easier than you think, there is truly no excuse not to do so.
If you’d like to ensure that your website is ready for this and any future updates to Google’s search engine algorithm, while maintaining its current design and functionality, contact us today at Damonaz Designs by calling (239) 244-8350. We combine the best in web development with the finest in SEO, not only ensuring that your website looks its absolute best across all markets and platforms, but that it finds its way to the top of the search engines – and stays there – no matter what Google throws at you next.